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Market Prospect Analysis of Dehydrated Vegetables
According to authoritative data, the annual output of dehydrated vegetables in the world is about 370000 tons, and the annual output of dehydrated vegetables in China is about 130000 tons. In the past 10 years, the trade volume of dehydrated vegetables in the international market has exceeded 2 billion US dollars per year. Although the output and varieties of dehydrated vegetables in China are increasing, accounting for about 60% of the world's total output and increasing at an annual rate of 30%, they still cannot meet the market demand.
02
2023-03
Dehydrated vegetables are popular in both domestic and international markets
China is rich in vegetable resources and has a wide variety, which provides sufficient resources for the processing of dehydrated vegetables. Therefore, whether it is for export or domestic sales, dehydrated vegetables have good market prospects and are well received by consumers.
The Importance of Network Thinking to the Development of Dehydrated Vegetable Enterprises
In recent years, many dehydrated vegetable companies have made bold attempts in sales channels and marketing methods, such as using Weibo, WeChat and other Internet and mobile Internet social platforms to promote companies, and selling products through e-commerce platforms. Under the background of such industrial development, the use of Internet thinking for development is particularly important for dehydrated vegetable enterprises.
Frozen food market development potential is huge
With the characteristics of "nutrition, health and convenience", frozen food has been expanding in recent years and has become an indispensable part of urban food consumption in China. From quick-frozen dumplings, quick-frozen steamed buns, to frozen livestock and poultry, aquatic products, and even frozen hazelnuts and dumplings, due to their variety and heavy taste, they are favored by different consumer groups and meet the different taste needs of consumers. With the accelerating pace of people's life, frozen food is "retreating to the second line" and is undergoing a gradual transformation from urban to rural areas. Production increased significantly and brand concentration increased rapidly.